Why are my emails going to spam?
Emails land in spam for a handful of fixable reasons. Work through them in order and you'll usually find the culprit fast.
If your emails suddenly started going to spam, something changed — your reputation, your authentication, your list, or your sending pattern. Here's how to diagnose it methodically.
Inbox placement tracking
See whether your test mail lands in Primary, Promotions or Spam, plus SPF/DKIM/DMARC results, before you run a real campaign.
Live reputation scoring
A 0–100 score built from real signals — authentication, bounces, complaints, placement and engagement — so you always know where you stand.
Gradual, human-like warmup
Volume ramps day by day from a safe baseline so mailbox providers see steady, organic growth instead of a spammy spike.
Diagnose it step by step
Check authentication first: run our SPF, DKIM and DMARC checkers. A recent DNS change can break alignment overnight. Next, check blacklists for your domain and IP.
Then look at behavior: did you increase volume suddenly, buy a list, or change content? Each can tank placement. Finally, run an inbox-placement test to see exactly where your mail lands.
Frequently asked questions
My emails went to spam overnight — what happened?
Sudden changes are usually a broken DNS/authentication record, a new blacklisting, or a volume spike. Check authentication and blacklists first with our free tools.
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