Reply rates

Why your emails don't get replies

Before you blame your copy, check your placement. An email sitting in spam can't be replied to — deliverability is the silent reply-rate killer.

Teams obsess over subject lines and CTAs, but the first question should be: is the email even being seen? Poor inbox placement caps your reply rate no matter how good the writing is.

Inbox placement tracking

See whether your test mail lands in Primary, Promotions or Spam, plus SPF/DKIM/DMARC results, before you run a real campaign.

Live reputation scoring

A 0–100 score built from real signals — authentication, bounces, complaints, placement and engagement — so you always know where you stand.

Gradual, human-like warmup

Volume ramps day by day from a safe baseline so mailbox providers see steady, organic growth instead of a spammy spike.

Placement first, then persuasion

Run an inbox-placement test. If your mail is landing in Promotions or Spam, fix that before touching your copy — it's the highest-leverage change you can make.

Once you're reliably in the inbox, then optimize targeting, personalization and your call to action. Good copy on delivered mail is what earns replies.

Frequently asked questions

How do I know if deliverability is my problem?

Run a placement test to a few seed accounts across providers. If you're not consistently in Primary/Inbox, deliverability is capping your replies.

Ready to land in the inbox

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